Example 1 - Benford’s Law

Benford’s Law says that in a large set of numbers that are spread uniformly over several orders of magnitude, numbers that start with a 1 or a 2 should be more common than numbers that start with an 8 or a 9. In fact, Benford’s law gives says that the distribution of leading digits should follow this probability model:

Leading Digit 1 2 3 4 5 6 7 8 9
Proportion 0.301 0.176 0.125 0.097 0.079 0.067 0.058 0.051 0.046

The predicted proportions in Benford’s law come from the formula \[P(\text{Leading digit} = k) = \log_{10}(k+1) - \log_{10}(k)\] for each \(k\) from 1 to 9. Here a graph showing the trend.

p <- log10(2:10) - log10(1:9)
barplot(p, names.arg = 1:9, main="Benford's Law", xlab = "Leading Digit", ylab = "Predicted Proportion")

Below, the data frame df contains data from 2025 with the populations of all the countries in the world. The leading.digits variable contains a table with the counts for each leading digit. Use this data to answer the questions below.

df <- read.csv("https://bclins.github.io/spring26/math222/Examples/WorldPopulations2025.csv")
leading.digits <- table(df$Leading.Digit)
  1. Plot the Leading Digits. Make a bar plot showing the distribution of leading digits for the population sizes for all the countries.

The Chi-Squared Goodness of Fit Test can be used to check if the values of a single categorical variable are significantly different than the predicted proportions from a model. We always test the same two hypotheses:

  1. Test Goodness of Fit. Use R to carry-out a chi-square goodness of fit test. For the test, you should use the following command:

    chisq.test(leading.digits, p = log10(2:10) - log10(1:9))

    What is the result? Does the p-value mean that world populations do or don’t appear to follow Benford’s law?

Example 2 - M&M Colors

  1. M&M Colors. In 2008, Mars Inc. published the distribution of colors they used for M&M candies. At that time, they were 24% blue, 20% orange, 16% green, 14% yellow, 13% red, 13% brown. Since then, the color distribution may have changed, and Mars no longer publishes the distribution on their website. If we bought a bag of M&Ms and counted 13 blue, 7 orange, 4 green, 7 yellow, 13 brown, and 9 red, would that be significant evidence that the distribution of colors for M&Ms has changed since 2008? Do a chi-squared goodness of fit test to find out.